The Apprentice first aired in 2005 and sees a group of people competing in business-related challenges to be Lord Alan Sugar’s apprentice. Lord Sugar is a British business magnate who, in 1968, started the company Amstrad, a successful electronics company. He is also a politician, author, advisor and media personality.
In The Apprentice, Lord Sugar is assisted by two business associates who observe the candidates as they perform their tasks, usually in two teams, and report back with their findings in the boardroom. The tasks test skills such as salesmanship, negotiation and creativity with one candidate assigned as the project manager (PM) and if successful they are rewarded with a treat such as a spa day, cocktails or other feel-good experiences. The TV series has many humorous scenes such as the candidates dressing up in silly costumes whilst creating products or adverts.
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