Predictably, tabloids are more popular given their heavy use of photography, simple use of the English language and celebrity culture stories. The most popular tabloid in the UK, by far, is the Daily Mail. We call this newspaper a “middle market tabloid” because, although it is a tabloid with celebrity gossip and is image led, it does include some articles on current affairs and economics. The extreme tabloids with very little “intellectual” content are called the red tops, only because the titles of all these newspapers are red. These are The Sun, The Daily Mirror and The Daily Star.
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